Xena (Beck) Snow

Beyond the most basic requirements such as a crawlable, indexable and servable site that adheres to Google Webmaster Guidelines, there are a few less obvious steps that can help to use the honeymoon period as a springboard for lasting SEO performance for a new site. Once you have selected your desired international Web targeting and the type of structure to use, it's time to optimize it to make sure it is crawlable, indexable, and relevant, providing the desired targeting signals in order to avoid search results misalignment issues. For example, if one were to buy likes, tweets, +1s and shares to fake an interaction with content, this could falsely inflate the content's level of authority, especially if the profile listing this social interaction is public and crawlable by Google.